ITE Hong Kong 2019
The annual ITE Hong Kong, the city’s only travel fair, is / has:
1 travel fair combining leisure and MICE (666* exhibitors of which 180* MICE) 2 days for trade and another 2 days for FIT (12000* trade visitors, over 50% agents & 20% MICE) 3 segments of Agents, MICE & FIT covered (90000* public visitors with 84% FIT) Note: * Statistics of ITE 2018
With 85% of its exhibitors from outside Hong Kong & some half of 52* exhibiting destinations outside Asia, ITE well covers outbound travel. Requiring registration for admission, ITE’s trade days constitute a trade fair as some 70% of its buyers and trade visitors from Hong Kong and 30% from mainland China and other Asian markets. Often well attended, over 100 travel seminars were held in ITE’s public / FIT days, which gather tenths of thousand frequent travellers. In fact, ITE has both B2B and B2C programs, which for examples can include trade and public seminars on specific travel theme.
ITE mainly covers two important outbound markets of mainland China and Hong Kong, which respectively ranked World’s No 1 and 10th / 11th largest, by international tourism expenditure.