Hyde Paradiso: Accor and SBE to launch iconic Hyde brand in Australia

a brand new hospitality alliance

Accor has chosen Australia as the first Asia Pacific market to expand its partnership with sbe outside of the US and bring its luxury lifestyle hospitality brand, Hyde to its shores following Accor’s acquisition of a 50% stake in sbe in October 2018. Coming to the Gold Coast in March 2019, Hyde Paradiso will be a fashionable playground for an endless summer, inspired by LA’s famous Sunset Strip. The venue will open all day and evolve into an evening lounge and dining experience.

From Los Angeles’ dazzling Sunset Strip, plush Vegas playgrounds and exclusive arena experiences, Hyde creates magic in each venue. Hyde has evolved from its legendary Sunset Strip flagship to include locations in South Beach, Las Vegas, Downtown LA, Miami and more to come across the United States and beyond. Hyde seekers are welcomed to take refuge from the conventional hospitality experience and unwind in luxurious surroundings with the best music among a sophisticated community of influential artists, celebrities and athletes.

Hyde Paradiso comes hot on the heels of the opening of Hyde Hotel and Residence Midtown Miami, a 42-tower property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica. Hyde Beach House Hollywood Florida will open in Q2 of 2019 with 352 residences, the third Hyde property in the Miami area. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.

 

Source: Hospitality Net