IHG signs world’s largest voco with Maad International in Saudi Arabia
IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, is continuing to expand its footprint across Saudi Arabia with the signing of voco Makkah in partnership with Maad International, among the Kingdom’s largest hospitality real estate development companies. The property will be the largest voco in the world, when operational in early 2020, and it will cater to the growing number of religious tourists in KSA. The 4,200-room hotel will take IHG’s portfolio in the country to over 19,500 rooms, solidifying IHG’s position as one of the largest hospitality players in Saudi Arabia.
voco Makkah will occupy a premium location within the greater Maad Hospitality Towers Development, a mega mixed-used development that includes restaurants, lounge areas, event halls and separate male and female prayer halls. Situated in one of the most sought-after locations in the Holy City, the new hotel is within walking distance of Masjid Al Haram, and it will provide an ideal base for pilgrims along with an exceptional guest experience including over 20,000 sqm of dining and meeting facilities.
voco, IHG’s upscale brand combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand. The brand allows guests to enjoy an upscale experience with the freshness of a unique, independent hotel under a name they can trust. Since being launched globally just over a year ago, voco has enjoyed rapid growth with multiple signings across the Middle East. After the signing of voco Al Khobar earlier this year, voco Makkah will be the second voco branded hotel in Saudi Arabia. voco Makkah will also be IHG’s fourth hotel in Makkah.