Pegasus & Travel Tripper expand reach and capabilities of powerful analytics platform for hoteliers
NEW YORK – Pegasus & Travel Tripper, a leading hotel technology provider, is now offering its proprietary Distribution Analytics platform to all customers using RezTrip CRS and booking engine, providing enhanced data discovery capabilities to the entire company’s customer base.
Pegasus Analytics, which launched in 2018 prior to the merging of the two companies, is a premier business intelligence platform designed for multi-dimensional data discovery, allowing hoteliers to explore their data in detail using rich, interactive visualizations. The analytics platform aggregates data from multiple sources, including the CRS, PMS, and Google Analytics, delivering actionable insights for revenue strategy and marketing that would otherwise be difficult for hoteliers to piece together.
Within a single intuitive workspace, hotels now have visibility to analyze data such as reservation performance and booking pace, as well as website engagement, live visits and social referrals. An enterprise multi-property version of the platform is also available for hotel groups, allowing brands and management companies to collate and filter data at the brand, location, or individual property level.
Hoteliers will get a chance to see this data platform in action on Tuesday, Sept. 10 at 11 am EDT during a free webinar titled “3 Steps to Creating a Data-Driven Strategy for 2020.” This webinar will provide expert insights and concrete tips on how to use data to develop a revenue and marketing action plan for the coming year.
The webinar will feature three experts from Travel Tripper & Pegasus in analytics, revenue, and marketing: Dean Ismael, VP of Business Intelligence & Analytics; Elizabeth James, Solutions Consultant; and Gina Ciarrochi Zech, Senior Digital Marketer. Specific issues to be addressed include:
- How to measure your channel mix to optimize revenue and profitability
- How to identify areas for improvement and create the right benchmarks to evaluate potential partners/vendors
- How to understand the data you have to find the performance gaps as well as key areas for quick wins
“Hotel data collection has grown more streamlined, but many hoteliers still struggle to see the ROI of their efforts in this arena,” Ismael said. “These hotels can draw on existing data to streamline operations, but without a way to curate their data, crucial information becomes lost in the noise. By following a set of best practices, and taking advantage of specialized tools to dig into the existing data, hotels are able to cut down on minutia and create more time for associates to spend on direct actions involving guests.”