The Hotel Yearbook publishes two special editions on trends in the hospitality sector: Technology and Digital Marketing

On 10 April, The Hotel Yearbook is launching two specially focused publications. For the sixth year in a row, The Hotel Yearbook is publishing its annual look at key trends in technology in the hotel sector, and for the third time, it is also publishing an in-depth review of developments in digital marketing. Both of these e-publications feature editorial contributions from a wide range of experienced and internationally respected senior executives, consultants and academics.

Palma, Mallorca, Spain, 10 April 2019 – Technology is affecting every aspect of managing a hotel successfully, from security and reservations systems to revenue management and brand building. The Hotel Yearbook, a Swiss-based family of annuals addressing topical issues in the global hotel business, recognized this fact several years ago when it launched its first special editions: Technology and Digital Marketing. These two dynamic areas are the subject of the company’s latest publications, premiering today at HITEC Europe in Mallorca.

The Hotel Yearbook 2020 – Technology gathers ideas and insights from two dozen senior executives, opinion leaders and academics from all over the world to ask, “What lies ahead in this fast-evolving part of the hotel business?” Among its highly respected authors are Floor Bleeker from Accor and Chris Anderson and Chekitan Dev, both from Cornell. Taking the role of Guest Editor in Chief of this edition was Prof. Ian Millar, Senior Lecturer IT at Switzerland’s Ecole hôtelière de Lausanne.

“This sixth edition of The Hotel Yearbook – Technology is an indispensible compilation of observations and insights concerning the tech trends impacting the way hotels are being managed today – and will be tomorrow,” said Prof. Millar. “It’s an excellent source of valuable ideas that hoteliers can put into action and benefit from.”

The Hotel Yearbook 2020 – Digital Marketing is the second publication coming out on the same day. Guest Edited by consultant Martin Soler, co-founder of Paris-based Soler & Associates, it presents articles contributed by more than twenty experts and practitioners in this field, including citizenM’s Robin Chadha, ESSEC’s Peter O’Connor, NYU’s Max Starkov, and other leading academics from Cornell and Lausanne.

“Hotels have a rapidly growing array of digital tools and platforms they can work with when it comes to online marketing,” said Editor Martin Soler. “The Hotel Yearbook 2020 – Digital Marketing aims to give practitioners an overview of the changes, challenges and advances in the market, as well as show how digital marketing is being focused on the basics such as brand building and the customer journey.”

“These two new publications provide an excellent portfolio of ideas and insights into one of the most complex parts of the hotel business, i.e. using technology effectively and efficiently,” said Henri Roelings, founder & CEO of Hsyndicate, and publisher of The Hotel Yearbook. “Ian and Martin have successfully brought their experience and networks to bear on this task, assembling a stellar list of contributors from all over the world, each with valuable ideas to share. I’d like to thank them both, and I’d also like to express my thanks once again this year to HFTP (Hospitality Financial and Technology Professionals), our long-standing publication partner, for their fantastic support of our Yearbook initiatives.”