The Rise Of The ‘Work Family’: New Survey Says 60% Of People Would Sacrifice A Raise To Work With Colleagues They Like

Comfort Hotels is Giving Away an Entire Hotel to Highlight the Importance of Business Travel in Building Work Relationships

ROCKVILLE, Md. – Nine in 10 Americans surveyed have a “work family” and, as a result, feel happier. They also agree that traveling with colleagues enables them to connect on a personal level. To celebrate the importance of positive workplace relationships strengthened by business travel, Comfort has launched the Comfort Hotels Ultimate Work Family Trip Contest where, throughout summer 2019, one person will have the chance to win access to an entire Comfort hotel for a weekend to bring together their work, and personal, families.

“Strong relationships with co-workers are key to professional growth and fulfillment at every career stage,” said Rachel DeAlto, Relationship Expert and Comfort Hotels spokesperson represented by Abrams Artists Agency. “They can evolve into mentorships, open doors, expand an individual’s network, and lead to more opportunities. Business travel provides an opportunity to build these relationships in a fresh environment with unique experiences that differ from employees’ day-to-day interactions with each other.”

“With newly renovated hotels featuring open lobbies, upgraded guest rooms, and modern amenities, Comfort hotels help you make the most of your trip. The Comfort Hotels Ultimate Work Family Trip Contest was inspired by our guests and what they care about: connecting with their families – personal and professional,” said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels. “Comfort hotels provide a warm and welcoming guest experience to help you with your travel purpose, no matter what your business is, and giving away an entire hotel for a weekend is the perfect way to celebrate work families.”

The Comfort Hotels Ultimate Work Family Trip Contest winner will have an opportunity to invite their current or past work family and personal family to one of five participating Comfort hotels in Myrtle Beach, S.C.; Austin, Texas; Middletown, Pa.; Denver or Birmingham, Ala.

To enter the contest, people will tell Comfort why they deserve a work family trip. They can do this at ComfortWorkFamilies.com, by tagging @ChoiceHotels and using #workfamilytrip and #contest on Twitter and/or Instagram, or by visiting the Choice Hotels Facebook page. No purchase is necessary to enter, and entries will be accepted until Aug. 13, 2019, with the trip to take place on select dates in 2020.

Comfort Hotels, an upper midscale brand of Choice Hotels International, Inc. (NYSE: CHH), conducted a nationwide survey of 1,100 Americans to better understand how travel impacts their work relationships. The survey, done in collaboration with survey platform Pollfish, uncovered a number of findings about how travelers value the “work family.”

  • 86% of Americans keep in touch with former colleagues.
  • 59% of those surveyed agree that they spend either the same amount or more time with their work colleagues as they do with their families at home.
  • More than 75% of people would rather travel with colleagues than solo when traveling for business.
  • Almost 65% of people consider work relationships as important as their relationships at home.

The research and contest join a large-scale effort by Choice Hotels to reinforce its commitment to welcoming both business and leisure travelers. Choice recently introduced a new nationwide advertising campaign featuring the tagline, “Our Business Is You.” The campaign will feature Comfort throughout 2019, and spotlight the results of brand’s $2.5 billion, multi-year transformation.