US RevPAR dampened over extended Easter holiday

Historically, STR data shows a decline in U.S. travel and hotel performance metrics over the extended Easter holiday.

HENDERSONVILLE, Tennessee—An STR review of U.S. hotel performance from 2011 to 2018 shows that the week leading into Easter has a consistent slowdown among all indicators compared to surrounding matched days of the week. (STR is the parent company of Hotel News Now.)

There are clear signs of a travel decline starting on the Wednesday before Easter lasting through Easter Monday. The Saturday before Easter shows the sharpest deficits with revenue per available room averaging 24% below the nearest two matched Saturdays.

The RevPAR drop around the week of Easter was primarily driven by diminished room demand and lowered occupancies rather than lower average daily rates.

Since 2004, Easter Sunday has occurred four times in March (the last time was 2016) and 11 times in April. Easter periods that occurred in March (-14.4% on average) slightly outperformed April (-17.9%). A possible contributor to the lessened March slowdown may be that domestic school districts could be realigning their Spring Break schedules to take advantage of this earlier holiday.

This article represents an interpretation of data collected by STR, parent company of HNN. Please feel free to comment or contact an editor with any questions or concerns.



By  M. Brian Riley